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Privacy Policy and Data protection information

According to Art. 13 and 14 GDPR

1 General

The protection of your personal data is very important to us. We therefore process your data exclusively in a lawful manner on the basis of the statutory provisions (GDPR, DSG 2018, TKG 2003). In this data protection information, we inform you about the most important aspects of data processing – type, scope and purpose of the collection and use of personal data – in the context of the use of our website and in the context of other services provided by our company.

Only the German version of our privacy policy is legally binding text. The English translation serves as a legally non-binding information. Deviations of the English text or how it could be understood do not affect the exclusive legal validity of the German text and its meaning.

1.1. Responsible for the processing of your data

The responsible person (“controller” within the meaning of Art. 4 no. 7 GDPR) of the processing of your personal data (“personal data” within the meaning of Art. 4 no. 1 GDPR) is:

Tourist association Salzburger Saalachtal
Lofer 310
A-5090 Lofer
E-mail: info@lofer.com
Tel. +43 (0) 65 88 83 21

Data protection officer:
We take the protection of personal data seriously and have appointed an external data protection officer for this purpose. Our data protection officer is MMag. Martin Zeppezauer, Thurnbichlweg 50, A-6353 Going am Wilden Kaiser ( www.zepedes.com ). You can contact our data protection officer at the email address martin@zepedes.com to contact.

1.2. Purposes, data categories and legal bases for the processing of personal data

Purposes of processing

The purposes of processing your personal data generally result from our business activities as a tourism organization: making our online offers available, processing customer inquiries / orders / bookings, accounting, communication with business partners and customers. Detailed information on the purposes of the processing and, if necessary, For further processing for other compatible purposes and for the processed data categories, please refer to the detailed descriptions of the individual data processing processes.

General categories of data

  • Personal master data (e.g. name, date of birth and age, address)
  • Contact details (e.g. email address, telephone number, fax number)
  • Communication data (time and content of communication)
  • Order or booking data (e.g. ordered goods or commissioned services and invoice data such as service period, payment method, invoice date, tax identification number …)
  • Payment details (e.g. account number, credit card details)
  • Contract data (content of contracts of any kind)
  • Web usage data (e.g. server data, log files and cookies)



Processing of special categories of personal data according to Art. 9 GDPR

  • Health data (only if you have given us your express consent to process your order (e.g. mediation of a hotel specializing in guests with food intolerances or allergies))



Lawfulness of the processing of personal data

There is basically no obligation to provide the data for the data processing described in this data protection declaration. Failure to provide this data simply means that we cannot offer these services. The legal basis for the processing of your personal data, which is necessary for the fulfillment of a contract with you or an order from you to us, is Art. 6 (1) lit. b GDPR. Insofar as the processing of personal data is necessary on our part to fulfill a legal obligation (accounting obligation, bookkeeping obligation or other legal documentation obligations), Art. 6 (1) lit. c GDPR as the legal basis. If we process your data to perform the task assigned to us in the public interest (“sovereign action”), the legal basis is Art. 6 (1) lit. e GDPR. If processing is necessary to safeguard a legitimate interest of our company or a third party and your interests, fundamental rights and freedoms do not outweigh our interests, Art. 6 (1) lit. f GDPR (“legitimate interest”) as the legal basis for processing. In this case, we will also inform you about our legitimate interests. Unless we have any other legal basis explained above for the processing of personal data, we will ask for your consent to data processing, whereby in these cases we refer to Art. 6 (1) lit. a GDPR or, in the case of the processing of sensitive data, on Art. 9 (2) lit. a GDPR as the legal basis. You can revoke this consent at any time free of charge without affecting the legality of the processing carried out on the basis of the consent until the revocation.

1.3. Data transfer to processors and third parties

We process your personal data with the support of contract processors who support us in providing our services. These processors are through a corresponding agreement iSd. Art. 28 GDPR with us committed to the strict protection of your personal data and may not process your personal data for any other purpose than to provide our services. You can find out which processors are involved in the detailed descriptions of the individual data processing processes.

Your personal data will be passed on to companies other than our contract processors to typical economic service providers such as e. B. banks, tax consultants or auditors. Transfer of personal data to state institutions and authorities only takes place within the framework of mandatory national legal provisions.

Depending on your order (e.g. for bookings and inquiries), your personal data will only be processed to the extent necessary. also on Hotel partners or other tourist service providers (Members of our organization), which are necessary to fulfill your order. The transmitted personal data vary depending on the service.

1.4. Transfers to third countries

In principle, we process your personal data in the EU. If we have data in a third country (d. H. outside of the European Union (EU) or the European Economic Area (EEA) or if this happens in the context of the use of the services of our contract processors or third parties, this will only be done if the requirements of Art. 44 ff. GDPR for the transfer to third countries exist: i.e. on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU or in compliance with officially recognized contractual obligations, the so-called “EU standard contractual clauses”. If we rely on the EU standard contractual clauses as the legal basis for the transmission of your personal data, we will also check the admissibility of this data transmission as part of a comprehensive risk assessment. If we come to a negative result, we will not process this data without your express consent in accordance with. Art. 49 (1) lit. a GDPR to a third country.

Information on data transfers to the USA
The Google Tag Manager, Google Analytics, Facebook Pixel, Wordlift and YouTube services also transfer your data (at least occasionally) to the USA as a third country. Authorities or secret services in the USA can access your data without you having any legal recourse. The CJEU has therefore found that there is no sufficient level of data protection within the meaning of the GDPR. of Art. 44 et seq. GDPR for data transfers from the EU to the USA. For this reason, the legal basis for the use of this service is your express consent in accordance with GDPR. Art. 49 (1) lit. a GDPR.

1.5. Data Erasure and Period of Data Storage

Your personal data will be deleted by us as soon as the purpose for which we collected your data no longer applies. Storage can also take place if we further process the data for a purpose that is compatible with the original purpose. It can also take place if this is provided for by laws, ordinances or other provisions to which our company is subject.

1.6. Data sources

We only collect your personal data from you and do not use any other data sources.

1.7. Profiling

We do not use any automated decision-making or profiling processes that have a legal effect on you or that significantly affect you in a similar manner. With your consent, however, we will use your usage data to get to know your interests better and to be able to show you information that is interesting for you or to be able to make you tailor-made offers or to be able to show you corresponding information on third-party websites or social media platforms.

1.8. Safeguarding your data protection rights

You have in principle acc. DSGVO the right to information, correction, deletion and restriction of the processing of personal data. If the legal basis for the processing of your personal data is your consent or a contract concluded with you, you also have the right to data portability. You have the right to withdraw any consent you may have given to the processing of your personal data. This does not affect the lawfulness of the processing of your personal data up to the time of revocation. You have the right to object to the processing of your personal data for the purpose of direct marketing. In the event of an objection, your personal data will no longer be processed for the purpose of direct advertising. You can find a detailed explanation of these rights here in Chapter III.

Right to Complain

If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to the responsible supervisory authority. In Austria this is the data protection authority (Barichgasse 40-42, A-1030 Vienna, email: dsb@dsb.gv.at ).

2. Visit our website

In this section we inform you how we process your personal data when you visit our website.

2.1. Presentation of the website

Server data

For technical reasons, based on the legal basis of Section 96 (3) S 3 TKG 2003 (required for the operation of our website), the following data, among others, which your internet browser transmits to us or to our web space provider, is recorded (so-called “server log files”) ):

  • Browser type and version
  • Operating system used and device type (e.g. desktop / mobile)
  • Website from which you are visiting us (referrer URL)
  • Website you are visiting
  • Date and time of your access
  • Your internet protocol address (IP address)

This data, which is anonymous to us, is stored separately from any personal data you may have provided and therefore does not allow us to draw any conclusions about a specific person. They are evaluated for statistical purposes in order to be able to optimize our website and our offers.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as. B. Orders or inquiries that you send to us as the website operator, an SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http: //” to “https: //” or by the lock symbol in your browser line. If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

Technical service providers

We create and edit the content of our website with the help of the following service providers, which we have through a corresponding agreement within the meaning of Art. 28 GDPR to process your data exclusively to the extent of our order:

Technical concept:
– CONECTO BUSINESS COMMUNICATION GMBH (Mühlenweg 1, A-5751 Maishofen). Further information on data protection can be found at: https://www.conecto.at/datenschutz

Webhosting:
– Mittwald CM Service GmbH & Co KG (Königsberger Str. 4 – 6, D-32339 Espelkamp). Further information on data protection can be found at: https://www.mittwald.de/datenschutz

2.2. Cookies

Cookie Banner – Cookies on our website

Our website uses cookies, which help us to make our website more user-friendly and efficient for you, to carry out statistical analyzes of the use of our website or to show you content that is of interest to you on other websites. Cookies are small text files that are used to store information when visiting websites and are stored on the website visitor’s computer. The legal basis for cookies that are absolutely necessary for the proper operation of our website (e.g. shopping cart cookie) is § 165 (3) S 3 TKG 2021. Cookies that are not necessary for the function of our website (e.g. analysis or marketing cookies) are deactivated and are only activated with your consent in accordance with. Art 6 (1) lit. a GDPR activated in our cookie banner (“Accept”). By clicking on “Settings” you can activate or deactivate individual cookies or cookie groups. If you restrict the use of cookies on our website, you may no longer be able to use all functions of our website to their full extent. Detailed information about the cookies used on our website can be found in our cookie banner. Edit cookie settings.

Change the cookie settings in your web browser

How the web browser you are using handles cookies, i.e. which cookies are allowed or rejected, can be determined in the settings of your web browser. You can delete cookies already stored on your computer / device yourself at any time. Where exactly these settings are located depends on the respective web browser. Detailed information on this can be called up using the help function of the respective web browser.

In addition, you have the option of generally objecting to cookies and similar tracking technologies via the services listed below by setting your individual preferences – which technologies you want to allow for usage and interest-based advertising:
– European Interactive Digital Advertising Alliance (EDAA)
– Network Advertising Initiative (NAI)

2.3. Communication with us

Contact form and email

On our website, we offer you the option of contacting us by email and / or using a contact form. In this case, the information you provide will be used for the purpose of processing your contact on the basis of the legal basis of the fulfillment of the contract in accordance with. Art. 6 (1) lit. b GDPR processed. There is no legal or contractual obligation to provide this personal data. Failure to provide it simply means that you do not submit your request and we cannot process it. The data will only be passed on to third parties if this is stated on the website or in this data protection declaration or if this is necessary to fulfill the contract or if this is required by law. We only save your data for as long as is expedient for processing your inquiries or for any queries you may have.

2.4. Online shop (s) / booking portal (s)

For the purpose of providing contractual services as well as their payment and execution in the context of online purchases, bookings and brochure orders, we process your personal master data, contract and payment data as well as communication data (IP address and server log files) on the basis of the legal bases of Art. 6 (1) lit. b GDPR (fulfillment of contract) and Art. 6 (1) lit. c GDPR (legal obligation for invoicing and archiving).

We store this data as long as the purpose requires it, statutory provisions provide for this (retention period of invoices according to § 132 BAO for 7 years; voucher orders until the expiry of the redemption period for 30 years) or we store this data on the basis of the legal basis of Art. 6 ( 1) lit. f GDPR (legitimate interest) to defend against possible liability claims. If you cancel the order process, we will save the data to clarify possible problems during the order process for 14 days.

There is no legal or contractual obligation to provide personal data. Failure to provide them simply means that we cannot process your bookings / orders.

Feratel DESKLINE online bookings, booking inquiries and brochure orders

For the processing of online bookings, prospectus orders and inquiries, we process your personal data in order to be able to provide you with the services you have booked with the help of our service provider feratel Media Technologies AG (Maria-Theresien-Straße 8, A-6020 Innsbruck). To do this, we save and process inventory data, communication data, contract data, payment data of our customers, interested parties and other business partners. The processing takes place for the purpose of providing contractual services or to fulfill pre-contractual services on the basis of the legal basis of Art. 6 Para. 1 lit. b GDPR (booking processes, answering requests for offers and sending brochures) as well as Art. 6 para. 1 lit. c GDPR (legally required retention periods for bookings or invoices). For this purpose, the data fields marked as necessary are required for the establishment and fulfillment of the contract. We disclose your personal data to third parties (hotel partners or other tourist service providers) on the basis of the legal basis of Art. 6 (1) lit. b GDPR (if it is necessary to process a booking), or on the basis of our legitimate interest in accordance with. Art. 6 (1) lit. f GDPR for the use of corresponding booking software. We have a corresponding agreement with feratel in accordance with Art. 28 GDPR as a processor, which ensures that your data is processed exclusively in the context of our order. Further information on data protection from feratel can be found at: https://www.feratel.com/en/privacy-policy.html .

Feratel Webshop

We use the system of feratel Media Technologies AG (Maria-Theresien-Straße 8, A-6020 Innsbruck) as our processor to process the order / booking of holiday vouchers, merchandising articles and tourist services. The following information is required to process orders / bookings: salutation, first and last name, address, e-mail address. We have a corresponding agreement with feratel in accordance with Art. 28 GDPR as a processor, which ensures that your data is processed exclusively in the context of our order. Further information on data protection from feratel can be found at: https://www.feratel.com/en/privacy-policy.html.

External payment service providers

To pay for the order processes / bookings, we use external payment service providers on the legal basis of Art. 6 (1) lit. b GDPR (fulfilment of the contract), via whose platforms you can make your payments. The payment data entered by you as part of the order (e.g., account numbers, credit card numbers including check digits, passwords / TANs, etc.) are processed exclusively by our payment service providers and are not visible to us. We only receive a confirmation of the payment made or information from our payment service providers that the payment could not be made. Further information on the data protection and terms and conditions of our payment service providers can be found at:

2.5. Email newsletter

Email newsletter (Numbirds)

On our website there is the possibility to register for our newsletter. The legal basis for sending the newsletter is your consent acc. Art. 6 (1) lit. a GDPR. The registration for our newsletter takes place in the so-called double opt-in procedure. This ensures that no one can log in with foreign e-mail addresses (e.g., with your email address). Your consent can be revoked at any time free of charge by clicking on the “unsubscribe link” at the end of each mailing. The legality of the data processing operations already carried out up to that point remains unaffected by the revocation. After unsubscribing your email address, we will store it for a period of 3 years on the basis of our legitimate interest (Art. 6 (1) lit. f GDPR) in order to obtain your original consent to be able to prove if necessary. In cases where we collect the data in the context of providing a service for our customers (e.g. registration for the guest card), the legal basis for sending the newsletter is our legitimate interest within the meaning of Sd. Art. 6 (1) lit. f GDPR. In this case, however, it is already possible to refuse the future sending of a newsletter when the data is collected and we ensure that all other requirements of § 174 (4) TKG (exceptions to consent for the sending of newsletters) are also met. To send out our newsletter, we use the service provider “NumBirds”, a tool of NumBirds CRM GmbH (Brixnerstraße 3/3, A-6020 Innsbruck). With the help of NumBirds we can analyze our newsletter campaigns. When you open an email sent with the NumBirds newsletter tool, a connection is established with the NumBirds server. This allows us to determine whether a newsletter message has been opened and which links have been clicked on. The purpose of these analyses is to better adapt future newsletters to the interests of the recipients. In addition, technical information such as the time of retrieval, the IP address, browser type and operating system of the recipient are registered. In addition, we use information from some of our other systems such as our feratel booking system, feratel guest card system or Incert Merchandisingshop, which is connected to your email address, in order to be able to tailor your personalized newsletter even more individually to your interests. We have concluded a data processing agreement with NumBirds CRM GmbH according to Art. 28 GDPR to ensure that your data is only processed to the extent desired by us and permitted by you. General data protection information of NumBirds at: https://www.sports-tourism.at/de-DE/datenschutz-cookies.

2.6. Digital information services

Notify APP

With the support of our service provider MessengerPeople GmbH (Herzog-Heinrich-Str. 9, D-80336 Munich), we provide a newsfeed on current events and current information on our holiday region. For this purpose it is necessary to download the Notify APP and register for this service on your mobile phone with your mobile phone number. We only use this service or your phone number to send you messages on the above-mentioned topics. The number is not passed on and is not visible to other subscribers to the service. The legal basis for the processing of your personal data (your mobile phone number, first name and surname, information on the device used (mobile phone), profile picture and the messages exchanged via the service) is your consent to the use of this service in accordance with. Art. 6 (1) lit. a GDPR. You can deactivate our notify service at any time by making the appropriate settings in your app and unfollowing us. Further information on data protection of the Notify App or MessengerPeople GmbH can be found at: https://www.messengerpeople.com/de/datenschutzerklaerung/ .

2.7. Web analysis – statistical analysis of our website

Google Tag Manager

We use the service of the provider Google Ireland Limited (“Google”) (Gordon House, Barrow Street, Dublin 4, Ireland) to be able to manage website tags via a common tool of Google. The Google Tag Manager tool itself (which implements the tags) is a domain that does not set cookies and does not collect any other personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it will remain in place for all tracking tags implemented with Google Tag Manager. Google is a certified partner of the EU-US Data Privacy Framework. The legal basis for (at least a case-by-case) data transfers to the USA is thus an adequacy decision of the European Commission within the meaning of Art. 45 (3) GDPR, with which the European Commission certifies that the USA has an adequate level of data protection. Further information on Google’s data protection can be found at: https://policies.google.com/privacy?hl=en-GB. Learn more about how Google uses personal data: https://business.safety.google/privacy/.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited (“Google”) (Gordon House, Barrow Street, Dublin 4, Ireland). The legal basis for the use of this service is your consent in accordance with. Art. 6 (1) lit a GDPR. Google Analytics uses cookies that are stored on the visitor’s computer and that enable an analysis of the use of our website by the visitor to the page. The information generated by the cookie about your use of our website is usually stored on European servers and is only transferred to a Google server in the USA and stored there in exceptional cases. We use Google Analytics with activated IP anonymization. This means that your IP address is usually shortened by Google within the European Union and the full IP address is only transmitted to a Google server in the USA and only shortened there in exceptional cases. The IP address transmitted by the relevant browser as part of Google Analytics will not be merged with other Google data. On our behalf, Google will use the information collected to evaluate the use of the website and to compile reports on website activity. The collection by Google Analytics can be prevented by the page visitor adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with effect for the future. The corresponding browser plug-in can be downloaded and installed from the following link: https://tools.google.com/dlpage/gaoptout . Further information on the use of data by Google, setting and objection options, can be found in Google’s privacy policy(https://policies.google.com/privacy) and in the settings for the display of advertisements by Google(https://adssettings.google.com/authenticated). Learn more about how Google uses personal data: https://business.safety.google/privacy/.

Google Ads Conversion Tracking

Our website uses the provider’s “Google Ads Conversion Tracking” service. Google Ireland Ltd. (Gordon House, Barrow Street, Dublin 4, Ireland). When we place advertisements on Google, we use so-called conversion tracking. If you click on an advertisement placed by Google, a cookie is set for conversion tracking (storage period 30 days). This is how we recognize that you clicked on one of our advertisements and were redirected to our site. However, we do not receive any personal information, but only learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. We use Google Ads Conversion Tracking based on the legal basis of your consent (settings via our cookie banner) in accordance with. Art. 6 (1) lit. a GDPR. Further information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration (https://policies.google.com/privacy) as well as in the settings for the display of advertisements by Google ( https://adssettings.google.com/authenticated). Learn more about how Google uses personal data: https://business.safety.google/privacy/.

Matomo (On-Premise)

Our website uses the open-source web analysis service Matomo of the provider Innocraft Inc,150 Willis ST, 6011 Wellington, New Zealand). This enables us to carry out an anonymous analysis of the user behaviour of our website visitors in order to optimise both our website and our advertising. We have installed Matomo on our own servers. This means that no data will be passed on to Matomo. We process the following data: Your IP address (anonymized by shortening), Cookie (to distinguish different visitors – Matomo cookies remain on your device until you delete them), previously visited URL (referrer – if transmitted by the browser), name and version of your operating system as well as name, version and language setting of your browser. The storage of Matomo cookies is based on our legitimate interest acc. Art. 6 (1) lit f GDPR. Our legitimate interest lies in the anonymized analysis of the user behavior of our website visitors in order to optimize both our website and our advertising. You can object to the storage of the Matomo cookie by deactivating “Statistics and analysis cookies” in our cookie banner. Further information on Matomo’s data protection can be found at: https://matomo.org/gdpr-analytics/.

2.8. Webmarketing

Google remarketing

Our website uses on the basis of the legal basis of your consent in accordance with. Art. 6 (1) lit. a GDPR the functions of “Google Analytics Remarketing” in connection with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Ireland Ltd. (Gordon House, Barrow Street, Dublin 4, Ireland). This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC) . If you have given your consent, Google will link your web and app browser history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you log in with your Google account. To support this function, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising. You can permanently object to cross-device remarketing / targeting by deactivating personalized advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb/ . The collected data is summarized in your Google account exclusively on the basis of your consent, which you can give to Google or revoke (Art. 6 Para. 1 lit. a GDPR). Further information on data protection from Google can be found at: https://www.google.com/policies/privacy/. Learn more about how Google uses personal data: https://business.safety.google/privacy/.

Pinterest Tag (Pinterest Conversion Tracking)

In order to optimize our Pinterest campaigns and to measure their conversion (effectiveness), we set the Pinterest Tag (Pinterest Conversion Tracking Pixel) of Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) on the legal basis of Art. 6 (1) lit. a GDPR (consent). This allows us to display advertisements of interest to our website visitors, who are also Pinterest members, on Pinterest. It also allows us to track the actions of Pinterest members after they have seen or clicked on one of our Pinterest ads (Storage period max. 12 months). The following personal data is processed: information about the type of hardware and operating system used, its IP address, the time of access to our website, the type and content of the advertisements we place and the reaction to our advertisements. These data are anonymous to us and do not allow us to draw any conclusions about the identity of the respective user. Pinterest may, according to its own information, connect this data to your Pinterest account and also use it for its own advertising purposes. We process this data with Pinterest Europe as “Joint Controller” and have concluded an agreement with Pinterest Europe in accordance with Article 26 GDPR (JCA – Joint Controller Agreement), which obliges all partners to provide you with the corresponding information about this joint processing within the meaning of Articles 12 to 14 GDPR, to ensure appropriate protection of this data and to enable you to exercise your rights as a data subject within the meaning of the Art. 15-21 GDPR. We have agreed with Pinterest Europe that Pinterest Europe is responsible for asserting data subject rights pursuant to Articles 15-20 GDPR with regard to the personal data processed / stored by Pinterest Europe in the context of joint processing. If personal data is processed by Pinterest Europe in the context of joint processing on the legal basis of legitimate interest (Art. 6 (1) lit. f GDPR), you are entitled to the right to object acc. Art. 21 GDPR. A possible transfer of data to certain members of the Pinterest family of companies and to third parties in countries without an adequate level of protection is based on the EU standard contractual clauses. Further information on exercising your rights as a data subject and general information on data protection at Pinterest Europe Ltd. can be found at: https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea. Information on the individual setting of the data collected by Pinterest can be found at: https://help.pinterest.com/de/article/personalization-and-data.

TikTok Analytics

In order to be able to track actions of TikTok users on our website after they have seen or clicked on one of our TikTok ads or messages, or to place target group-directed advertisements on TikTok, we use within our website TikTok Pixel of the Chinese social media platform TikTok on the legal basis of your consent in accordance with Art. 6 (1) lit. a GDPR. The company responsible for data processing in the EU or the European area is TikTok Technology Ltd. (10 Earlsfort Terrace, Dublin, D02 T380, Ireland). This allows us to display and evaluate or optimize our advertisements on the TikTok platform. So we will only show you ads that are of interest to you on TikTok with help of the data collected on our website anonymously for us in this way (we do not see any personal data of individual users, but only the overall effect). We have no influence on the further processing of your personal data by TikTok. Since TikTok (at least partially) processes personal data outside the EU in unsafe third countries, we have agreed the EU Standard Contractual Clauses with TikTok. Further information can be found in this data protection information under the point “Transfers of personal data to third countries”. Further information on the processing of personal data by TikTok can be found at: https://www.tiktok.com/legal/privacy-policy-eea?lang=de.  You can contact TikTok’s Data Protection Officer at the following link: https://www.tiktok.com/legal/report/DPO.

Teads Retargeting Pixel

In order to display interest-based ads to visitors of our website on other platforms, we use the Teads Retargeting Pixel of the provider Teads France SAS (97 rue du Cherche midi, 75006 Paris – France) on our website. According to its own information, Teads collects the device source, the browser type, and the IP address of the website visitor. Teads can also identify website visitors (when visiting a website in which Teads is implemented) with the so-called Unique Identifier (UUID) and thus create user profiles that identify the interests of website visitors. We use Teads on our website on the legal basis for your consent in accordance with Art. 6 (1) lit. a GDPR. You can revoke this consent at any time free of charge through your settings in our cookie banner. The legality of the data processing operations already carried out up to that point remains unaffected by the revocation. You can view your profile at Teads under the link https://www.teads.com/privacy-policy/#deactivate and generally prevent tracking for the display of interest-based content by Teads by selecting the opt-out under this link. Teads and we, as the site operator of the website you are currently visiting, process your data as joint controllers within the meaning of Sd. Art. 26 GDPR. Further information on this and general information on the processing of personal data by Teads can be found at: https://privacy-policy.teads.com/privacy-policy/european-privacy-notice/. Since Teads may also process (at least partially) personal data in the USA, Teads will only do this on the basis of the EU Standard Contractual Clauses. You can contact the Data Protection Officer of Teads France SAS directly by sending an email to dpo@teads.com.
Joint responsibility for Teads Retargeting within the meaning of Art. 26 GDPR
We process this data for interest-based ads as “joint controllers” with Teads as well as with the partner mentioned below and have also concluded an agreement with this partner within the meaning of Art. 26 GDPR, which obliges all partners, among other things, to provide you with the relevant information about this joint processing within the meaning of Art. Articles 12 to 14 GDPR, to ensure appropriate protection of this data and to allow you to exercise your rights as a data subject within the meaning of Art. Art. 15-21 GDPR. To exercise your rights as a data subject, you can contact us (Tourismusverband Salzburger Saalachtal) as well as our partner SalzburgerLand Tourismus GmbH (Wiener Bundesstrasse 23, A-5300 Hallwang, Tel.: +43 662 6688-0, E-Mail: info@salzburgerland.com). Further information on data protection can be found at: https://www.salzburgerland.com/de/impressum-und-datenschutz/.

Facebook pixel

In order to place advertisements aimed at target groups on Facebook and to be able to track the actions of users after they have seen or clicked a Facebook advertisement, use is made on the legal basis of your consent in accordance with. Art 6 (1) lit. a GDPR within our website the Facebook pixel of Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland). This enables us to show you information that is of interest to you on Facebook and to evaluate or optimize our Facebook advertisements with the anonymous data collected in this way (we do not see any personal data from individual users, only the overall effect). According to their data protection information, Facebook links this data with the Facebook account of the Facebook user and can thus show them content that corresponds to their interests. Specific information on how the Facebook Pixel works can be found in the Facebook help section at: https://de-de.facebook.com/business/help/651294705016616 . You can make settings for usage-based advertising on Facebook yourself in your Facebook account: https://www.facebook.com/settings?tab=ads . Further information can be found in Facebook’s data protection declaration at: https://www.facebook.com/privacy/explanation .

2.9. Integration of further services and content from third parties

We integrate third-party content and functions within our website. This always presupposes that the providers of this content or function are aware of the IP address of the user. Because without the IP address, you would not be able to send the content to the browser of the respective user. The IP address is therefore required to display this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. However, we have no control over whether the third party provider uses the IP address e.g. B. save for statistical purposes. The legal basis for the use of these services, insofar as they are necessary for the function of our website, is our legitimate interest in accordance with. Art. 6 (1) lit. f GDPR, otherwise your consent in accordance with. Art. 6 (1) lit a GDPR. Information on the purpose and scope of further processing and use of the data by the provider of the embedded services / content as well as further information within the meaning of Art. 13 and 14 GDPR are available from the information links below. The following services / content are embedded in our website:

Google Maps

Our website uses the Google Maps service of the provider Google Ireland Ltd. (Gordon House, Barrow Street, Dublin 4, Ireland). This function makes it possible to display corresponding map material within our website. Your IP address as well as information about the browser version and language settings are transmitted to the servers of Google Ireland Ltd. According to Google’s own information, the data is stored by Google for 1 year. There is a legitimate interest on our part within the meaning of the Art. 6 (1) lit. f GDPR for the use of Google Maps. Our legitimate interest lies in an appealing presentation of our online offer or the geographical presentation of the offers of our region. However, we only use Google Maps if you have given your consent. The legal basis for the processing of your data is therefore your consent in accordance with Art. 6 (1) lit. a GDPR. Google is a certified partner of the EU-US Data Privacy Framework. The legal basis for (at least case-by-case) data transfers to the USA is thus an adequacy decision of the European Commission within the meaning of Art. 45 (3) GDPR, with which the European Commission certifies that the USA has an adequate level of data protection. For more information about Google’s privacy policy, please visit: https://policies.google.com/privacy. Learn more about how Google uses personal data: https://business.safety.google/privacy/.

Outdooractive

We use the “Outdoor Active” service of Outdooractive GmbH & Co. KG (Missener Straße 18, D-87509 Immenstadt) to map tours (e.g. hiking tours, ski tours, bike and bike tours, etc.). For this purpose, the map material is loaded from the Outdoor Active server. The following data is transmitted to Outdoor Active: the visited page of our website, the IP address of your device, content of the request, location data, operating system as well as the language and version of the browser software. Outdoor Active uses cookies that are stored on your browser to evaluate your request. The legal basis for processing your data is Art. 6 (1) lit. f GDPR (legitimate interest). Our legitimate interest consists in an appealing presentation of our online offer or the geographical presentation of the offers in our region. In the case of location data from mobile devices, the legal basis is your consent in accordance with Art. 6 (1) lit. a GDPR by enabling the transfer of location data on your mobile device. Further information on data protection from Outdoor Active can be found at: https://corporate.outdooractive.com/en/privacy-policy/?noredirect=en_US.

Youtube

We bind videos from the platform “YouTube” of the provider Google Ireland Ltd. (Gordon House, Barrow Street, Dublin 4, Ireland) in enhanced privacy mode. The implementation is based on Art. 6 (1) lit. f GDPR, whereby our interest lies in the smooth integration of the videos and the appealing design of our website. However, we only use YouTube if you have consented to this. The legal basis for the processing of your data is therefore your consent in accordance with. Art. 6 (1) lit. a GDPR, which you can revoke at any time for the future. When you call up a page in which we have embedded a YouTube video, a connection to the Google servers is established and the content is displayed on the website by notifying your browser. According to the information provided by Google, your data (in particular which of our Internet pages you have visited) as well as device-specific information including the IP address are only transmitted to the YouTube server in the extended data protection mode when you watch the video. In some cases, information is sent to the parent company Google Inc. based in the USA, to other Google companies and to external Google partners, each of which may be located outside the European Union. By clicking on the video, you consent to this transmission. If you are logged in to Google at the same time, this information will be assigned to your Google member account. You can prevent this by logging out of your member account before visiting our website or by making individual settings in your Google account under the following link: https://adssettings.google.com/authenticated . Further information on data protection from YouTube can be found at: https://www.google.com/policies/privacy/. Learn more about how Google uses personal data: https://business.safety.google/privacy/.

Wordlift
Our website uses the WordLift plugin to analyze the content and to display metadata in the source code of our website for search engines on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Art. 6 (1) lit. f GDPR. Our legitimate interest lies in making our website easier to find on various search engines. The WordLift plugin is a service of the provider WordLift s.r.l (Via Giulia 117, 00186 Rome, Italy). The application does not collect any personal data, the IP address of your browser is not stored by WordLift. Further information on WordLift’s data protection can be found at: https://wordlift.io/gdpr/. Information on WordLift’s data security can be found at: https://docs.wordlift.io/en/latest/faq.html#is-wordlift-secure.

Java Script Deliver

Our website uses the services of Prospectone Sp. z oo (ul.Krolweska 65A, 30-081, Krakow, Poland). To do this, the JavaScript code “jsdeliver” is uploaded. If you have activated JavaScript in your browser or if you have not installed a JavaScript blocker, your browser will transfer your IP address to a jsdeliver server and this will be saved in the usual server log. Any further processing of this information is the responsibility of Prospectone Sp. z oo The use of jsdeliver.net / cdn.jsdelivr.net / jsdeliver.com is in the interest of the technically correct presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. Further information on data protection from jsdeliver can be found at: https://www.jsdelivr.com/about . A JavaScript blocker can be installed to generally prevent the execution of JavaScript codes. Further information can be found at: https://www.noscript.net or https://www.ghostery.com/ .

3. Other data processing in business and customer contact

In this section we inform you about other data processing processes outside of our website.

3.1. Job applications

The contact details and application documents transmitted to us in the course of a job application are processed by us exclusively internally for the purpose of selecting suitable candidates for an employment relationship. There is no legal or contractual obligation to provide personal data. Failure to provide it simply means that you do not submit your request and we cannot process it. The transmitted personal data will be used by us in accordance with the statutory provisions for max. 6 months, in the case of the applicant’s express consent to keep the documents on record, for max. Saved for 2 years.

3.2. Online presence in social media
In addition to our website, we maintain online presences within social networks and platforms. The legal basis for using these services is our legitimate interest in accordance with Art. 6 (1) lit. f GDPR. Our legitimate interest lies in communicating with the customers and business partners there and in being able to inform them about our services on these networks. When accessing the respective networks and platforms, the terms and conditions and the privacy policies of the respective operators of these networks apply. Further information on the processing of your personal data by the respective providers of these services (which personal data is processed for which purposes on the basis of which legal basis, how long this data is stored by the respective provider and, if applicable, how long this data is stored by the respective provider). Information on profiling and third-country transfers) can be found below in the descriptions of the individual services or via the information links listed there.

Facebook Fanpage

We operate a Facebook fan page on the “Facebook” platform of the company Meta Platforms Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). The legal basis for the processing of the personal data associated with this is our legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. Our legitimate interest is to provide customers and potential new customers with information about us and our offers via this information channel. We would like to point out that you use this Facebook page and its functions at your own risk. This applies in particular to the use of the interactive functions (e.g. commenting, sharing, rating). When you visit our Facebook page, Facebook collects, among other things: Your IP address and other information collected in the form of cookies or other tracking technologies. The data collected about you in this context will be processed by Facebook and may be (at least partially) transferred to the USA. Facebook / Meta is a certified partner of the EU-US Data Privacy Framework. The legal basis for (at least on a case-by-case basis) data transfers to the USA is thus an adequacy decision of the European Commission within the meaning of Art. 45 (3) GDPR, with which the European Commission certifies an adequate level of data protection in the USA. In a decision, the ECJ found that “Facebook” and the operator of a Facebook fan page are responsible for this personal data as joint controllers within the meaning of Art. 26 GDPR. Facebook provides the contract for joint data processing at the following link: https://www.facebook.com/legal/terms/page_controller_addendum. We, as the site operator of our fan page, have no influence on the specific contents of the agreement. What information Facebook receives and how it is used (how Facebook uses the data from visits to Facebook pages for its own purposes, to what extent activities on the Facebook page are assigned to individual users in order to individualize content or advertising, how long Facebook stores this data, whether data from a visit to the Facebook page is passed on to third parties, and much more), describes Facebook in general terms in its data usage policy. There you will also find information about how to contact Facebook and how to set up advertisements. The Privacy Policy is available at the following link: https://www.facebook.com/privacy/policy/. As a fan page operator, we do not receive any additional (not publicly visible) information about individual Facebook users from Facebook’s analyses, but only statistically processed information (e.g. total number of page views, page activity, post reach, etc.) that helps us to make our posts more attractive.

Instagram

Instagram is an online service for sharing photos and videos. We have a profile (account) on Instagram. The provider is Meta Platforms Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). For more information on the processing of your personal data through the use of Instagram and how to contact us, please visit: https://privacycenter.instagram.com/policy/

Pinterest

Pinterest is a mixture of social network and search engine whose focus is on visual content, i.e. images and videos. We use this service to generate interest in other of our content on the Internet (especially our website) with so-called PINs. The provider of this service is Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland). For more information on the processing of your personal data through the use of Pinterest and how to contact us, please visit: https://policy.pinterest.com/de/terms-of-service.

TikTok

TikTok is a video portal for short videos that also offers functions of a social network. We use this service to generate interest in our offers with short videos. The provider is TikTok Technology Ltd. (10 Earlsfort Terrace, Dublin, D02 T380, Ireland). For more information on the processing of your personal data through the use of Pinterest and how to contact us, please visit: https://www.tiktok.com/legal/privacy-policy-eea?lang=de.

YouTube

We use a YouTube channel via the video portal “YouTube” to publish our videos. The service is provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). For more information on the processing of your personal data through the use of YouTube and how to contact us, please visit: https://www.google.com/policies/privacy/.

3.3. Sweepstakes

Your personal data (email address, name, address) provided for participation in our competitions will only be used by us to determine a winner, to inform him about the prize and to send prizes. Your data will not be shared with third parties. The legal basis for the processing of your personal data is the fulfillment of the contract in accordance with. Art 6 para 1 lit b GDPR. There is no legal or contractual obligation to provide personal data. Failure to provide the data only means that you cannot take part in the competition. Your data will be stored for the duration of the competition and – to process any prizes and claims for damages – for a maximum of 3 years thereafter and then deleted. By participating, you also consent to your name being published on our website and on our public social media channels if you win.

3.4. Photo/Video documentation at events

In the case of events, it may happen that we create photos and videos of these events or have them created by photographers commissioned by us, on which you are recognizable as a participant of these events. We need these photos / videos to document and advertise our events and will therefore also publish them in our media (e.g., print brochures, website and social media) and make them available to other media owners (print and online) for the promotion of our event. There is no legal or contractual obligation on your part to provide this data.  The legal basis for the processing of your personal data (images and videos on which you are recognizable) is our legitimate interest pursuant to Art. 6 (1) lit. f GDPR. Our legitimate interest lies in our right to public relations (presentation of our activities) and the promotion of our events.  You have the right to object to the processing.  Please address your objection to the e-mail address provided by us in this data protection declaration.  However, it can be assumed that our above-mentioned interest in the use of the photos does not unduly interfere with your rights as a person depicted. This is especially true because we create these photos / videos in public space and point out the production and use of the photos / videos in the run-up to each event. We also always make sure that no legitimate interests of persons depicted are violated.  If, for reasons particularly worthy of consideration, your personal rights and freedoms are violated by an image / video created by us, we will refrain from further processing / publication. Removal from print media that have already been circulated cannot take place. In this case, however, we will make a deletion on our website or in our social media channels.  We generally delete photos / videos of events if we no longer need these images to document and advertise these events.

3.5. Guest card system

Feratel guest card system

For the use of our regional guest card, we process your personal data (first name, last name, date of birth, period of stay and country of origin / postcode) with the help of our service provider feratel Media Technologies AG (Maria-Theresien-Straße 8, A-6020 Innsbruck) for the purpose of providing you to provide the benefits of the free card. It is also necessary to save your usage data for billing purposes and to make this available to our service providers to control internal billing. The legal basis for processing is your consent in accordance with. Art. 6 (1) lit a, which you give us in the context of your guest registration in your accommodation facility. You can revoke this consent at any time free of charge. Usages that have already been made remain unaffected and stored for billing purposes. There is no legal or contractual obligation to provide personal data. Failure to provide it simply means that we cannot provide you with the guest card. We have a corresponding agreement with feratel in accordance with Art. 28 GDPR as a processor, which ensures that your data is processed exclusively in the context of our order. Further information on data protection from feratel can be found at: https://www.feratel.com/en/privacy-policy.html.

3.6. guests / visitors WiFi

We offer a freely accessible visitor WiFi in our offices. In order to provide the services of the hotspot for you, the use of personal data from your end device is necessary. In this context, the MAC addresses (Media Access Control address) of end devices may also be temporarily stored. Furthermore, we may save log data (“log files”) on the type and scope of the use of the services for 7 days. These data cannot be assigned directly to your person, but can be assigned directly to the device you are using and thus also indirectly to your person. We use the services of A1 Telekom Austria AG (Lassallestraße 9, A-1020 Vienna) to provide this offer.

3.7. Registration for events and events

You can register for events from various providers in our region in our information offices. For this purpose we process your personal data (name, email address and telephone number). These data are processed by us on the basis of the legal basis of Art. 6 (1) lit. b GDPR (contract fulfillment / pre-contractual measures) processed and also passed on to the respective organizer. This data will be deleted or destroyed by us after the event.

Current version of the data protection declaration from October 3rd, 2024

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